




METRICS KILLED THE SALES &
MARKETING "STARS"
Sales & Marketing as Silos are finally on their last legs, and ZERO reasons to separate the functions. It is what led to the dreaded "misalignment".
As Peter Drucker said, the ONLY purpose of a company is to generate a client, and you must focus on 2 functions...
- Create Intellectual Property
- Generate Income from said IP
In the 21st Century, I would paraphrase it as...
- Product
- Revenue
READY FOR A NEW APPROACH?



DOORS OPEN & NEW CAREERS BEGIN
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