METRICS KILLED THE SALES & MARKETING "STARS"

Sales & Marketing as Silos are finally on their last legs, and ZERO reasons to separate the functions. It is what led to the dreaded "misalignment".

As Peter Drucker said, the ONLY purpose of a company is to generate a client, and you must focus on 2 functions...

  1. Create Intellectual Property
  2. Generate Income from said IP

In the 21st Century, I would paraphrase it as...

  1. Product
  2. Revenue


What is a REVENUE Team?

  • LEADGEN

    Generating attention & interest with a focus of converting interest into action (be it SEO, PPC, PR, content marketing, or anything Inbound as well as anything, Outbound, email, telephone, social outreach, events, partnerships, etc)

  • SALES

    A heavy focus on team enablement, we guide the buyer more rapidly & consistently on their journey utilizing defined processes of discovery, qualification, & solution design, turning a lead into revenue.

  • SUCCESS

    Understanding our market & the true desired benefit of the customer, a PROACTIVE focus on the "Customer's Success" rewards us with greater retention & expansion revenue, & happier customers also!

READY FOR A NEW APPROACH?

DEMAND Revenue Success

DOORS OPEN & NEW CAREERS BEGIN

with free training, paid apprenticeships, & full-time roles.

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